Who would have thought that something such as Twitter would become such a huge phenomenon as it has. You can find any subject to read about on Twitter and can share anything you want to. It is another way for over crazed fans to know exactly what their favorite celebrities are doing on their down time and for friends to keep in touch and share their most exciting and gloomy news to their followers. It gives us all a way to keep track of public news and affairs and learn different sides to every point. We live in a world where it is perfectly acceptable to post your everyday activities for the public to see.
But it is so much more than just that. It is an excellent way for businesses, large and small, to promote themselves to millions for free! It is an excellent marketing tactic that actually does work! Small businesses are constantly looking to get their name out there and expand. The number of businesses on Twitter makes me think that it must be a successful strategy. Check out all your favorite businesses tweets and know all their latest news and promotions.
But it is so much more than just that. It is an excellent way for businesses, large and small, to promote themselves to millions for free! It is an excellent marketing tactic that actually does work! Small businesses are constantly looking to get their name out there and expand. The number of businesses on Twitter makes me think that it must be a successful strategy. Check out all your favorite businesses tweets and know all their latest news and promotions.
7 Steps to a Ton of Traffic!
Here is 7steps everyone should implement to get a ton of traffic from Twitter:
Step 1 – Tweet that you are working on a new piece of content. Include the working title and when you expect to have it done by. This builds the anticipation in your followers and puts a bit a pressure on you to get in done.
Step 2 – When you submit your article to a Directory, let your Twitter followers know your new content has been submitted. Include the title, and let them know when you think the article will be out by. This continues to build anticipation.
Step 3 – When you set up your account at EzineArticles correctly, your newly published articles are “auto-tweeted” to and announced on Twitter, including the title and the link. This is done automatically for you. If your article is coming out on another Directory, watch for it’s publication and then tweet that the article is out. Include the title and the link.
Step 4 – Along about this time a really cool and powerful thing begins to happen. Your followers on Twitter begin to Re-Tweet (RT) your article, and now you are reaching all of their followers as well. Thank those who RT your article and Re-Tweet their announcement too.
Step 5 – Follow up the automated announcement of your articles with announcements of your own. Just because your article was automatically announced does not mean every one saw it. Twitter is much too fluid for that. So follow up with announcements of your own. Ask “Have you seen this yet?” and include the article title and link.
These first 5 steps drive traffic to the Article Directories that host your article. When you have written your article well and crafted your Resource Box well. this will quickly turn into traffic to your websites and blogs.
The next 2 steps involve repurposing your article on your own sites and driving Twitter traffic their as well.
Step 6 – Repurpose your article onto your website and then invite your Twitter traffic to check out the article there. Now you are driving Twitter traffic to your own website.
Step 7 – Repurpose your article onto your blog and then invite your Twitter traffic to your blog to check out your article there. Now you are driving Twitter traffic to your blog.
Facebook vs. Twitter in Business
What is the value of Facebook over Twitter? Is there a difference? When do you use one or the other or both? The ultimate decision about which social network to use lies with your company culture, goals and target customer. Nonetheless, it’s important to recognize that you cannot choose “none of the above” if you want to survive the new digital economy. Therefore, the question is which do we choose and how do we begin?
This article will help you begin to distinguish between the value of Facebook for business and the value of Twitter for business.It helps to understand the evolution of these two platforms to get an idea of what works best for each. Facebook began as a social networking tool for college students. Launched in 2004 in response to MySpace (which linked young people together throughout their high school years), Facebook targeted the student entering a college campus. In the early days, it was a highly social network, similar to MySpace.
Twitter, on the other hand, began as a way for people to communicate fast and in short bites. The founders had no idea that the platform would take off the way it did. Begun as a way to simply say to fellow workers, friends and colleagues what was on your mind at any given moment, Twitter soon became a powerful communication tool.
Knowing how the two platforms began helps you understand the strengths of each and how you might best capitalize on those strengths.
Both Facebook and Twitter effectively target the population of 35 and younger. Facebook, however, currently boosts a significant rise in the number of boomers using the platform. As far as consumer use goes, however, for business to consumer (B2C) purchases, the demographics are similar. Both attract mid-to-older players, with higher education and income.
Value of Facebook to Business:
• Primarily a social site. On Facebook, you can share as much or as little personal information as you’d like. You can post photos of yourself and your family or of your company and employees. Facebook gives you an opportunity to create a personal as well as professional profile of who you are. People learn more about you as a person. In sales we talk about the know, like, and trust factor before a sale is made. Businesses that focus on other businesses (B2B) as clients understand this factor. Facebook gives you a great opportunity to let down some barriers and help your business customer learn more about you.
• Versatility. Facebook allows you to set up a personal profile, a professional profile, a business page or a fan page. You have all kinds of choices for putting yourself and your business in front of your customers. People like to feel part of a business. You can enable that by setting up a fan page for your business or for a unique product that you offer.
• Facebook ads. For business, Facebook gives you the opportunity to purchase a pay-for-click ad to target a unique niche.
Value of Twitter
• Speed and real time. Twitter’s biggest strength is its speed. When you Tweet something, it goes out to masses of people immediately and in the moment. That is why it has become the world’s roving reporter. When things happen around the world, Tweets start pouring in. To get a message out quickly to lots of people, Twitter reigns king.
• Information and Research. On Twitter, you get fast information and links to blogs all the time. If you are curious about what is happening in your industry, Twitter will keep you up-to-date quickly. If you’re curious about what people are saying about your industry or your business, Twitter will tell you.
• Versatility of response. Both Facebook and Twitter give you a versatility of response. You can respond to the entire population in Twitterville when you post a Tweet. On Facebook, your status updates go to all your friends. People can see what you are up to or what is going on in your life all at once. Both Twitter and Facebook give you the option to send a private message that goes directly to that person. On Twitter, however, messages are more public than they are on Facebook. Wall posts on Facebook go to all your friends and all the friends whose wall you posted on.
There are many more value differences between Twitter, Facebook and the other social networks. Ultimately, you must look at each platform and decide how you can create a social media strategy for your business.
